Money back guarantee ensures you receive the item you ordered or get your money back. Behind the scenes of continental s remarkable comeback kindle edition by bethune, gordon. A key to this turnaround was the go forward plan, which continues to be continentals blueprint for success and is increasingly supported by data warehousing and realtime bi. I am truly proud to be a representative of this company. We set up a tollfree hotline that operates around the clock to handle employees suggestions. History of continental airlines personal masterpiece.
Five years later, he has transformed continental from the worst of the large carriers to first in its class. Continental airline flies high raising the bar to first to favorite outset of the. Jun 26, 2019 fortune magazine named continental the company that has raised its overall marks more than any other in the 1990s. Gordon bethune left his post as an executive in operations at boeing in february 1994 to become the president and chief operating officer of continental airlines. This article uses the case of the successful turnaround at continental airlines to.
Pages in category continental airlines accidents and incidents the following 11 pages are in this category, out of 11 total. Continental airlines had its primary hubs at antonio b. Behind the scenes of continentals remarkable comeback kindle edition by bethune, gordon. Founded in 1934, continental airlines was a major united states airline headquartered in houston, texas. At the same time, he has set the standard for corporate turnarounds.
Bethune was known for ensuring that he received some time as a pilot when taking delivery of a new continental airlines boeing 767 from boeing and. Gordon bethune arrived as ceo and led continental from a worst to first position in the airline industry. The aircraft crashed in a clover field near unionville, in putnam county, missouri, killing all 45 crew and passengers on board. The story of the turnaround at continental airlines is one of the great business stories of the last 20 years. United hits turbulence in computer switch the business. Aug 31, 2014 the airfare booking service flightfox recently released a study on the best international first class cabins as compiled by their research team. San jose juan santamaria intl continental airlines n25673 douglas dc3.
Kindle ebooks can be read on any device with the free kindle app. Hgabor brussels zaventem continental airlines boeing 767400er. The company traced its history to varney airlines, incorporated by walter t. Continental airlines mcdonnell douglas dc1030 scan jorge rafael solano r. People and businesses are today more free than ever. Please refer to the current fleet list to see each aircrafts individual age. Cab accident report, continental airlines flight 12. In 1993, continental purchased over 90 new boeing aircraft which included 737s, 757s, 767s and 777s with the investments made into continental airlines by air canada and air partners. In his new book from worst to first, continental airlines ceo gordon bethune. Won pat airport guam, cleveland hopkins international airport, george bush. Feb 12, 2014 a tribute to continental airlines that i made for my uncle john retiring.
The companies merged in 2010, but the names of both airlines have remained been on signs at gates at its 10 hubs. Power rankings, and in 1997 continental became the first airline ever to win the award in backtoback years. Behind the scenes of continental s remarkable comeback. It was a major airline in the united states, having its headquarters in houston, texas, united states of america. Continental airlines tickets continental airlines flights. Robert f six, chairmanceo, continental airlines, 19361981 continental airlines had seen a broad expansion of its routes, thanks to a responsive cab and persistent efforts by robert f six, who frequently referred to his company as the airline that needs to grow.
The 2 airlines americans hate the most, and the 1 they still love the recently released 20 airline quality rating survey shows that passengers were most likely to lodge an official complaint at. Chicago today announced fourthquarter and pro forma fullyear 2010 financial results. Airlines bailout kicks up a row in continental europe. Behind the scenes of continentals remarkable comeback. Power rankings, and in 1997 continental became the first airline ever to win the award in back to back years. Continental airlines flight 11, registration n70775, was a boeing 707 aircraft which exploded in the vicinity of centerville, iowa, while en route from ohare airport, chicago, illinois, to kansas city, missouri, on may 22, 1962. With a fleet of 348 aircraft, excluding subsidiaries, continental airlines flights flew to 140 mainline. It has received numerous awards for its work, including in 2004, the data warehousing institutes best practices and leadership awards.
Its relatively new boeing 720bs were sitting idle each saturday night at ohare internation. May 31, 2020 continental airlines flights continental airlines ceased operations on march 3, 2012. The airline was in terrible shape, worst among the u. From worst to first by gordon bethune 1999 the turnaround of continental airlines in the 1980s is one of the most remarkable stories of the corporate world. Continental airlines became the first airline to launch a mobile boarding pass service to londons heathrow. Bethune, hired away from boeing to lead the turnaround, in 1995 rolled out a fourpoint go forward plan in an attempt to return the airline to respectability. Watson its industry position from worst to first and then. By focusing on its hubbased transportation system, continental has redrawn its method for doing business. Successful firms such as continental airlines 11 or first american. He is not bragging, but rather sharing the secrets of leadership that can transform other companies. Bethune, who was promoted from coo to ceo less than a year after he joined the company, successfully transformed the beleaguered airline into a profitable and respected leader in aviation. I will never forget my first flight from dallas to houston on continental airlines. The service allowed customers to receive boarding passes electronically on their mobile phones or pdas. The remarkable turnaround story of an american corporation.
Use features like bookmarks, note taking and highlighting while reading from worst to first. Continental airlines employees and their families in times of need. How continental airlines used cultural artifacts to successfully. In a widelycited example of the cab process at its worst, it took the board eight years to give continental airlines permission.
Download it once and read it on your kindle device, pc, phones or tablets. The book is written more like a training manual rather than a story, some do not like. Continental airlines accidents and incidents wikipedia. Powered by a realtime 1 or active data warehouse, the company has dramatically changed all aspects of its business, resulting in industryleading customer service and generating considerable financial. Jan 18, 2017 classifications dewey decimal class 387. Gordon bethune, the ceo of continental airlines, has written from worst to first, an account of how he turned that airline from lackluster to leader, in just ayearand ahalf.
The seattle postintelligencerall of gordon bethunes proceeds from this book will be donated to the we care trust, a nonprofit organization that assists continental airlines employees and their families in times of need. Continental airlines left the skyteam alliance on october 24, 2009, and joined star alliance on october 27, 2009. On march 3 rd, 2012 the final continental flight took off from phoenix en route to cleveland. Pdf gordon bethune from worst to first semantic scholar. Gordon bethune is chairman and ceo of continental airlines. If youre going to to call an agent at 8002310856 be sure to read here for the best way to do it with alternatives and shortcuts. Continental airlines was founded in 1934 with a sin working together. Behind the scenes of continentals remarkable comeback, wiley, new york, 1998. From worst to first outlines gordon bethunes triumphs. It is a fascinating story about continental airlines written by the ceo gordon. Singapore airlines subsidiary scoot launched a berlin and athens route in 2018, which connected europe to asia and even to australia via singapore entirely through lowcost airlines for the first time. Perennially ranked last among major airlines in customer satisfaction, continental was losing hundreds of millions of dollars each year and fighting insolvency. Domestic boeing 767s and 777s have inseat screens in business first cabins, with audio video on demand avod, which allows customers to choose from up to 25 movies and 25 television programs.
The best and worst international first class cabins. Pdf continental airlines flies high with realtime business. Gordon bethune emerges as an inspirational leader, by bringing continental airlines back from the brink, in 1994. When gordon bethune took over continental airlines in october 1994, he and his. From first to worst continental in a post united world, lessons in next gen customer experience r ray wang contributor opinions expressed by forbes contributors are their own.
Continental, airlines, aviation, transportation, collectibles. Bethune then commissioned a team of employees to create a new manual. Presented by delix thomas devesh sharma ekta sanghvi eeshani nautiyal geostany jose gia dcunha about southwest airlines originally incorporated to serve three cities in texas as air southwest on march 15, 1967, by rollin king and herbert kelleher. At the time, i was a partner specializing in corporate turnarounds in bain. With that said, i would like to bestow my most sincere wishes to you. Business weekfrom worst to first outlines gordon bethunes triumphs. Nevertheless, implementing bai is not a task that is free of risks, nor does it automatically achieve improved performance. Dec 18, 2008 continental airlines is a minority owner of expressjet airlines, which operates under the trade name continental express but is a separately managed and publiclytraded company. Continental airlines information pictures history and facts. Its heading indicates the passenger who wrote it was traveling to or from houston on continental airlines flight 888. From worst to first free summary by scott huler and gordon. Request pdf gordon bethunes revival of continental airlines when gordon bethune took over continental airlines. Adviews is a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s. He was the ceo of continental airlines from 1994 until his retirement at the end of 2004.
Continental sample plan1 continental airlines crisis. Continental airlines leadership is the capacity to. From the worst airline in america as judged by on time statistics, customer complaints and much else, and making losses for 12 years, to the highest performing airline, making substantial profits, within 2 years of gordon bethune taking over was a fantastic success and bethune. The book is written more like a training manual rather than a story, some do. They have a unique feature called scootinsilence, a cabin with no children under. Bethune born august 29, 1941 is a retired us airline executive. The company was set up in 1934 and for decades had been known for quality of its service and the stability and caring of its governance structure. Gordon bethunes revival of continental airlines springerlink. Scan andyhunt zurich continental airlines mcdonnell douglas dc1030. The story is about how bethune revolutionized the company from being the worse airline to fly with in the usa and abroad to being one of the first. In his new book from worst to first, continental airlines ceo gordon. Buildings with majestic exteriors or free flowing designs may stimulate more. Further, the process was expensive and timeconsuming. Jul 22, 2002 five years later, he has transformed continental from the worst of the large carriers to first in its class.
Member of star alliance continental airlines save money and time when you book your continental airlines tickets on orbitz. Continental airlines ceased operations on march 3, 2012 and got merged with united airlines. It confuses me when it says continental and the aisle says united. Ual results for the fourth quarter include the financial results of its two operating subsidiaries, united airlines and continental airlines.
In 1968 continental airlines houston had a small problem. Behind the scenes of continental s remarkable comeback, wiley, new york, 1998. The atlanta journalconstitution from worst to first is gordon bethunes story of continental airlines turnaround under his command. Southwest airlines southwest airlines airlines free. Only supported aircraft types that are active with this airline are included in the calculations. In addition to increased employee effort and mutual. To ask other readers questions about from worst to first, please sign up. Commenced service on june 18, 1971 with 3 boeing 737 aircrafts serving 3 cities dallas, houston, and san antonio.